Name it. Claim it. Become it.
A 3-month group mentorship experience to guide you into the space between desire and embodiment, where the real work of becoming happens.
You’ve been feeling it. A pull. A knowing something in you is ready to move. You’ve named it, felt it, and still…you keep circling around it.
Not because you are unclear or incapable, but because something always gets in the way, fear. Yep fear is the thing that stops you. It shows up as, I’m not good enough, I don’t deserve it, what is going to happen if I…and so you stop yourself. You stop your own becoming.
You’ve spent years:
Circling the same patterns (so easy to do)
Hesitating to fully claim what you want (especially in our current world)
Holding yourself back without knowing why (ugh)
Waiting for the “right time” or the “right version” of yourself (this one is so sneaky)
The thing is, becoming asks more than desire, more than getting clear about what you want. It asks you to meet what arises between where you are now and who you are becoming. To sit with your patterns. To meet them with curiosity, not judgment. To choose yourself again and again, even when the world says otherwise.
This is the in-between, the space where transformation actually happens. It’s not supposed to be easy. And it’s never “finished.” Becoming is the ongoing practice of deepening into who you are, a reflection of the divine, over and over again.
This is the work of becoming.
Introducing…The Becoming
A 3 month group mentoring experience shaped by my own lived process. Practices, reflections, and guidance drawn from years of navigating transition, shedding and choice. Years of holding myself responsible for the creation of my life.
This is the same work I do with my private clients.
This isn’t a formula. It’s about learning how to stay present, honest, and resourced as you continue to step fully into who you already are.
What this journey looks like:
Live group mentorship calls where you’ll be guided, witnessed, and supported in what is actually arising for you. Not a generic curriculum, but dedicated to your unique becoming.
Hot seat coaching so you can receive direct support and learn through the experience of others. You’ll be surprised how often someone else voices what you haven’t yet found words for. (Community learning!!!)
Simple, powerful practices that help you stay present when old patterns arise. (so they don’t run the show anymore)
A steady mentoring presence so you’re not doing the in-between alone. This is about having someone walk with you as you choose yourself, again and again. (What will you create?
This is not about perfection. It’s about lived experience. You don’t need to have it all figured out (in fact we never actually do). We move before that, because this is where the stuff comes up. You just have to be willing to stay.
(And yes..this is a space where you get to show up as you are. No performance needed. No pretending required. Just you, all of you, just as you are.)
This program is for you if:
You’re ready to move past the patterns that keep you stuck. (Once you see them you won’t be able to unsee them)
You’re done waiting for the “perfect” time or “right” version of yourself to show up.
You want support in staying with your desires even when fear, doubt, or old patterns arise. (Because we know they absolutely will)
You’re ready to be in the practice of becoming. To take action in alignment with who you are.
You want to learn how to witness suffering (in yourself and the world) without letting it stop you, derail your choices, or diminish your joy. (Because this in itself is a revolution)
You believe in the power of community and want to be supported by others who are on a similar journey.
You are ready to love every single bit of yourself. All of it. All of who you are. And with that find the most satisfaction in your life than ever before.
This is not mindset work.
This is not motivation.
This is identity-level change.
The Invitation:
This is not about fixing yourself. This is not about hustling toward a goal. This is about: identity, embodiment, truth, and learning how to stay with yourself as you change.
It’s more than a group coaching program, it’s a container for transformation. A space to practice choosing yourself over and over and seeing just what happens when you do.
If you’ve been feeling that inner shift, a restlessness or knowing that there is something more for you, it’s time to claim your freedom.
During our time together:
Beginning 3/17, we’ll meet every other week for 90 minutes in live group sessions, where I’ll combine teaching, reflection, and live coaching. Each session is a chance to witness yourself, notice patterns, and practice stepping fully into who you are becoming.
You’ll also have access to rcordings of every session, so you can revisit any part of the work at your own pace.
This is not a course full of information. It’s an ever-evolving practice. This is a container built for real transformation.
Call Schedule :
3/17 - 3:30 pm pst
3/31 - 3:30 pm pst
4/14 - 3:30 pm pst
4/28 - 3:30 pm pst
5/12 - 3:30 pm pst
5/26 - 3:30 pm pst
Say yes to yourself and practice becoming who you already are and truly living the best year of your life. We begin 3/17.
Right now:
$1500.00 pay in full
-or-
$555.00 3 monthly installments
Join now
The Becoming is more than a class. It’s a journey back home to yourself, a return to your true power, to your becoming. You deserve this. I can’t wait to guide you through it.
Let’s unlock your freedom together.
With love and devotion,
Shauna
Client Love
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When I first started working with Shauna I barely knew what Coaching was, was skeptical about the term "sisterhood", and was going off the gut recommendation of a friend to join. But to say this experience altered the trajectory of my life for the better is no exaggeration. Through the work we did together I have become a designer of my life instead of a victim to its demand.
Lisa Colella
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Shauna is a walking safe space to explore the deeper, tender parts of life. I so enjoy circling with her and know that everything she does is in the highest integrity.
Becca Piastrelli
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Shauna is unique. Her gift is two-fold— she has incredible insight into people and she has an amazing ability to offer those insights to you as a guide to ‘fixing’ what is broken in you. She was a lifesaver for me in overcoming a recent life crisis. My world had become gray and I felt invisible to others. Shauna helped me figure out what makes me tick, what makes me sad and ultimately how to be a better me!
Miki Moore
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Shauna is a passionate listener. Truly hearing you and not listening to talk or respond. Her belief in the power of sisterhood and its ability to support and transform revealed my own path. She supported my constant discoveries and taught me how to listen without feeling the need to fix.
Lori Pirri
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Working with Shauna has not only increased my awareness of how I show up for others it has helped me prioritize how I show up for myself. Her singular ability to reflect back to me my own journey without judgment or control gives me a valuable touchstone in my work to clarify my intent, my needs and my future. I am a better partner, parent, daughter, friend, colleague and me.
Kelle Thompson
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Shauna sees me the way I want to see myself. Her confidence in me inspires me to move from the life I’ve been living into the life I truly want. She models composure, dignity, and authenticity - guiding me through challenges and celebrating breakthroughs. I am so grateful that our paths have crossed: the care and clarity she brings to her work and to our relationship is deeply nourishing and empowering.
Magnolia Barrett
Welcome.
Shauna Lay is a self-leadership mentor who guides thoughtful, capable individuals to lead their lives from within.
Trained as a mechanical engineer and grounded by 25 years of teaching yoga, she integrates analytical precision with embodied awareness. Her work supports high-performing professionals who are outwardly successful yet ready to claim a deeper alignment between their inner authority and outer lives.
Through steady presence and discerning guidance, Shauna helps clients recognize the patterns shaping their choices and consciously choose what comes next, in work, relationships, and leadership.